Neil Patel: Marketing Tactics To Win In 2020

Neil Patel is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

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Show Notes

Today's interview: Marketing Tactics To Win In 2020 With Neil Patel

[7:58] What should every small business owner be implementing?

  • Get ahead of Voice search
  • Use
  • Health, Wealth and Relationships can be controlled

[7:58] How are old school tactics fairing in this new marketing era?

  • Can't rely on just one channel
  • To be omnipresent, use all platforms
  • Leverage newer channels, tend to spend less

[10:15] What else should small businesses be implementing?

  • Referral based
  • Improve margins
  • Use tech to help improve processes

[11:58] How key are keywords still?

  • Keywords are huge
  • SEO is still important

[12:45] Is education important to get new business? How do we take them from educated to paid?

  • Education is huge
  • CPC is lowered, ROI improved
  • Start with providing new info to get to paid clients

[14:33] Where should others start who don't have a massive budget?

  • Start with this app
  • Read others content in your industry

[15:20] Where is the next big thing happening in next two years?

  • No one thing
  • Most are doing small incremental things
  • Be everywhere

[18:43] What would you tell people trying to get to 6 and 7 figures?

  • Find someone who's way bigger doing what you do and siphon from them
  • Only got to be .01% better
  • Services are easier to get to 6 figures

[20:00] Rapid Fire Questions

  • What is one non-negotiable habit you implement every day?
  • What is one book you wish everyone in the world would read?
  • On what do you like to spend your time and money outside of business?
  • What is the most memorable experience you have ever had?
  • What is the most insightful or actionable event you have ever been to?

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